Housewife Ella Pickersgill is swapping her old washing machine for a Supermatic from A.E.I.-Hotpoint. – Vintage Photograph

A photograph from 1962 captures housewife Ella Pickersgill exchanging her old washing machine for a Supermatic from A.E.I.-Hotpoint. The Supermatic is part of the company’s ‘Set It and Forget It’ line, which promises to make the laundry process much easier.A photograph from 1962 captures housewife Ella Pickersgill exchanging her old washing machine for a Supermatic from A.E.I.-Hotpoint. The Supermatic is part of the company’s ‘Set It and Forget It’ line, which promises to make the laundry process much easier.

Dimensions: 16.3 x 21.2 cm

IMS SKU: SCAN-NQOX-04869392

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All the original vintage images are sold without watermarks.
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In the past, the photos were often parts of series or were mass produced by the archives. Nowadays, their number is decimed – many were destroyed by time, use or natural disasters. Few were preserved and are nowadays carefully stored in our archives.

OCR computer generated text:

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A NEWS PICTURE from A.E.I.-HOTPOINT ACTION STATIONS ‘Set It and Forget It’ is the key to A.E.I.-Hotpoint’s Supermatic washing machine which housewife Ella Pickersgill will receive in exchange for this washday museum piece. 1 SOCIAD CI END (SEE STORY: ‘WASHING IN 1962 A.D.’) With the Compliments of A.E.I.-Hotpoint Ltd., Press Office, 33, Grosvenor Place, S.W.1. BEL 1234